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The AI-powered in-store service redefines personalized make-up.
February 23, 2026
By: Lianna Albrizio
Associate Editor
With over 70 years in the personal care space, legacy brand Clarins is jumping on the AI bandwagon to help customers navigate their best shade. The Clarins AI Shade Finder is an in-store service that brand officials say sets a new benchmark in precision makeup-matching. Developed in collaboration with Silicon Valley deep-tech startup IlluminateAI, the innovation utilizes cutting-edge science and beauty expertise to deliver an accurate shade matching experience to assist customers and beauty a...
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